You may be familiar with “Summer Nudging” and some of the work that researchers have done around texting students to improve matriculation rates. But what exactly is a text message nudge? And why is it effective?
As part of our ongoing effort to share stories of text success, we recently spoke with another partner organization to learn more about the highs and lows of communicating with students. This week, we talked about text with Sagar Desai of Commit2Dallas. Through text messaging, Sagar and the Commit2Dallas team have been better able to connect students with the counselors and resources they need to successfully enroll in college after graduating from high school.
This summer, the National College Access Network (NCAN), partnered with us to implement text-based outreach services to their member organizations to support their students’ transition from high school to college.
The summer intervention draws from the lessons of applied behavioral economics research by Drs. Benjamin Castleman and Lindsay Page, which showed an 11% increase in matriculation when sending personalized text message “nudges” to students during the summer between high school and college. The program allowed participating organizations to opt students into a Summer Melt Campaign, with messages designed by NCAN and personalized to students’ college choices.
It’s almost August and the summer is starting to wind down. Students around the country are getting ready to head to college soon - except for the 500,000 college-intending high school graduates who melted away from the college-going process over the summer.
This week, Signal Vine sponsored our first “Txt 4 Success” workshop at the Annual NCCEP conference in San Francisco, welcoming a packed room of 45+ attendees wanting to learn how to incorporate interactive text messaging into their GEAR UP programs. The session was hosted by Dr. Adam Green and Jessica Kennedy with the West Virginia Higher Education Policy Commission, and we joined Alex Chewning from uAspire to provide additional content and perspective.
Welcome to TextMeBack, the place where our "Signal Squad" will be sharing everything and anything we think you'll be interested in hearing. There's more than enough information and pictures on our site to give you a sense of who we are, but let me share a little bit more about the Signal Vine community that you might not know (unless you've been working with us for a while).
Topics: Admissions, Enrollment, College Access, K - 12, Tips & Tricks, Student Life, Financial Aid, Retention, Parent Engagement, Academic Advising, Conferences, Summer Melt, Higher Education, Nonprofit, Engagement, Research, Alumni