Signal Vine Blog: Text Me Back

Talking About Text on the 2015 #TextMeBack Tour

Posted by Signal Vine on November 6, 2015

At Signal Vine, we love to talk about text. We’ve found that the best way to reach organizations and talk about the power of texting is to meet them where they’re at - education conferences! The past few months have been a whirlwind of traveling, presenting, and meeting awesome organizations around the country who want to better engage students with texting.

The #TextMeBack Tour led us to so many different areas of the education field, which goes to show just how flexible and impactful texting can be with all kinds of student behaviors and outcomes. Here’s a sneak peek into our experience traveling the country to learn about the latest trends in education: 

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Topics: Admissions, College Access, Financial Aid, Parent Engagement, Academic Advising, Conferences, Higher Education, Concurrent Enrollment, Dual Enrollment

Texting, WhatsApp, Facebook: What’s the Difference?

Posted by Miranda Palter on October 16, 2015

When it comes to communicating with students, the #1 goal is keeping them engaged. Schools and organizations attempt to engage students in a number of ways, but with so many communication channels to leverage, it seems like we’re always one step behind students. It can certainly be tempting to follow students from trend to trend as they move from Instagram to Snapchat and from WhatsApp to Kik, making us ask ourselves: What’s the difference among all of these apps, and what’s the most effective way to reach students?

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Topics: Parent Engagement, Engagement, Best Practices

Four Tips for Writing Engaging Texts

Posted by Miranda Palter on July 14, 2015

We've had the opportunity to work closely with customers as they develop and tweak their text messaging programs to be as effective as possible, and we've learned quite a bit about what works and what doesn't. The difference of literally one word can double the response rate on a message, which is hard to believe until you actually see it in practice. At the heart of what we've learned is that every message needs to be relevant and personalized, and better yet it should be timely and prompt a call to action! That's a lot to fit into 160 characters, but it's easily done once you get the hang of it.

Here's what we've learned: mass amounts of general information can overwhelm students. We have worked with our customers to develop an overview of the key elements of an effective message - what we call the anatomy of a personalized text.
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Topics: Tips & Tricks, Parent Engagement, Academic Advising, Engagement

Welcome to TextMeBack!

Posted by Brian Kathman on July 6, 2015

Welcome to TextMeBack, the place where our "Signal Squad" will be sharing everything and anything we think you'll be interested in hearing. There's more than enough information and pictures on our site to give you a sense of who we are, but let me share a little bit more about the Signal Vine community that you might not know (unless you've been working with us for a while).

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Topics: Admissions, Enrollment, College Access, K - 12, Tips & Tricks, Student Life, Financial Aid, Retention, Parent Engagement, Academic Advising, Conferences, Summer Melt, Higher Education, Nonprofit, Engagement, Research, Alumni