Signal Vine Blog: Text Me Back

Mythbusting Text Messaging for Admissions and Beyond

Posted by Stephanie Sickler Sweetland on June 15, 2016

There are a lot of misconceptions out there regarding texting with students. We already know that texting is the most ubiquitous way to reach them - in fact, 97% of college students use texting as their primary means of communication.1

We recently came across a white paper titled “Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree, on Enrollment Marketing, Messages, and Channels,” which promulgated several misconceptions about text messaging. For example, the white paper considers text messages to be a form of marketing spam - which they certainly can be, if done incorrectly. That is why it is so important to be strategic when sending students text messages!

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Topics: Admissions, Facts, Texting

The Do's and Don'ts of Texting Applicants

Posted by Haley Trost on March 2, 2016

Spring is upon us, and you know what that means: National College Decision Day is almost here! May 1st is the deadline for college-bound students to make tough choices about where to enroll in college. By now, most students have submitted their applications and are anxiously waiting to hear back.

The next two months are a critical time for colleges and universities to process applications, get students excited about college, and ultimately enroll a brand new class of students. Text messaging students as they transition from prospect to applicant to admit eases the process for both sides. Before sending that first text, admissions offices should consider the following do's and don'ts of texting applicants: 

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Topics: Admissions, Enrollment, Tips & Tricks, Higher Education, Best Practices

Talking About Text on the 2015 #TextMeBack Tour

Posted by Signal Vine on November 6, 2015

At Signal Vine, we love to talk about text. We’ve found that the best way to reach organizations and talk about the power of texting is to meet them where they’re at - education conferences! The past few months have been a whirlwind of traveling, presenting, and meeting awesome organizations around the country who want to better engage students with texting.

The #TextMeBack Tour led us to so many different areas of the education field, which goes to show just how flexible and impactful texting can be with all kinds of student behaviors and outcomes. Here’s a sneak peek into our experience traveling the country to learn about the latest trends in education: 

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Topics: Admissions, College Access, Financial Aid, Parent Engagement, Academic Advising, Conferences, Higher Education, Concurrent Enrollment, Dual Enrollment

Let's Talk About Text: UAB Admissions

Posted by Signal Vine on September 3, 2015

 We could go on and on about all of the cool ways education organizations are using text messaging to improve student outcomes. Or, you can hear these success stories from the people who know them best: our customers! Welcome to our first ever Q&A post, where we sit down with our partner organizations to talk about text. 

 

This week, we spoke with Chris Pinto, an Admissions Counselor at the University of Alabama at Birmingham. Chris uses Signal Vine to text prospective and admitted students throughout the application and enrollment cycle. Here's what he has to say about texting:

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Topics: Admissions, Higher Education, Q&A

A Texting Story

Posted by Brian Kathman on July 8, 2015

You may have seen our video 'A Texting Story' already, but we thought it would be interesting to give a little bit of background. We've been hearing a lot of moving, personal stories over the past 15 months that highlight how we can impact a student's path, but never quite felt that words on a webpage did these stories justice. So when we stumbled upon The Draw Shop, a light bulb went off... this is how we could share our stories with more people. Next thing we knew, we saw these stories come to life in the form of Jake.

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Topics: Admissions, College Access, Higher Education

Welcome to TextMeBack!

Posted by Brian Kathman on July 6, 2015

Welcome to TextMeBack, the place where our "Signal Squad" will be sharing everything and anything we think you'll be interested in hearing. There's more than enough information and pictures on our site to give you a sense of who we are, but let me share a little bit more about the Signal Vine community that you might not know (unless you've been working with us for a while).

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Topics: Admissions, Enrollment, College Access, K - 12, Tips & Tricks, Student Life, Financial Aid, Retention, Parent Engagement, Academic Advising, Conferences, Summer Melt, Higher Education, Nonprofit, Engagement, Research, Alumni