During the school year, there always seems to be some task that's hanging over my head - and I think most students agree. Whether it's upcoming registration dates, financial aid deadlines, or class approvals, there's always some task that we as students need to complete - but for some reason, we just don't.
At Signal Vine, we love to talk about text. We’ve found that the best way to reach organizations and talk about the power of texting is to meet them where they’re at - education conferences! The past few months have been a whirlwind of traveling, presenting, and meeting awesome organizations around the country who want to better engage students with texting.
The #TextMeBack Tour led us to so many different areas of the education field, which goes to show just how flexible and impactful texting can be with all kinds of student behaviors and outcomes. Here’s a sneak peek into our experience traveling the country to learn about the latest trends in education:
Have you ever had so many questions that you don’t even know where to begin? It’s overwhelming - and it’s what millions of first year college students are experiencing as the new school year approaches.
We've had the opportunity to work closely with customers as they develop and tweak their text messaging programs to be as effective as possible, and we've learned quite a bit about what works and what doesn't. The difference of literally one word can double the response rate on a message, which is hard to believe until you actually see it in practice. At the heart of what we've learned is that every message needs to be relevant and personalized, and better yet it should be timely and prompt a call to action! That's a lot to fit into 160 characters, but it's easily done once you get the hang of it.Here's what we've learned: mass amounts of general information can overwhelm students. We have worked with our customers to develop an overview of the key elements of an effective message - what we call the anatomy of a personalized text.
Welcome to TextMeBack, the place where our "Signal Squad" will be sharing everything and anything we think you'll be interested in hearing. There's more than enough information and pictures on our site to give you a sense of who we are, but let me share a little bit more about the Signal Vine community that you might not know (unless you've been working with us for a while).
Topics: Admissions, Enrollment, College Access, K - 12, Tips & Tricks, Student Life, Financial Aid, Retention, Parent Engagement, Academic Advising, Conferences, Summer Melt, Higher Education, Nonprofit, Engagement, Research, Alumni