Signal Vine Blog: Text Me Back

How UNM Engages Students with Texting

Posted by Paige Altieri on November 10, 2016
Corine Gonzales, the Strategic Support Manager at the University of New Mexico, shares details about UNM's texting program with first-year students. To support retention initiatives, first-year students at UNM receive six messages each semester that remind them of important deadlines and information.
Q&A with UNM.jpg
Staff at UNM realized that they weren't getting good response rates from the many phone calls and emails they were sending. Corine's team decided to send personalized, data-driven text messages as part of their strategic communication plan.
Student feedback has been very positive. More than 60% of students in the program engage with staff via text, and they're appreciative of the reminders and information sent via text. The message with the highest response rate (57%!) asked students how they were doing on a scale of 1 to 3 - further evidence that texting is a great way to check in with students on their progress and identify pain points before they become bigger problems.
Download the full Q&A to learn more about the program! 
Download the Q&A here
Thanks, Corine!
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Corine Gonzales is a Strategic Support Manager with the Division of Enrollment Management at the University of New Mexico. In this role, she works on retention initiatives for first time freshman. She has been with the university 18 years serving in capacities including Student Recruiter, Associate Director of Admissions, and Director of New Student Orientation. She also serves on many campus committees and task forces addressing enrollment management, retention, graduation rates, and first year experience.  

Topics: Q&A, UNM, First-year