Signal Vine Blog: Text Me Back

How to Convince Your Boss You Need a Texting Platform

Posted by Paige Altieri on April 19, 2016

We understand that the decision-making process in higher education takes plenty of time and effort. We want to help you build the business case for texting! Share the following resources with your boss to help them understand and appreciate the value of a texting platform. 


Intelligent Messaging Works

Texting is the best way to reach students.

  • 99% of college students use cell phones (1)
  • 97% of college students use text messaging as their primary means of communication (1)
  • SMS doesn’t require students to use data - every cell phone is enabled for texts

It's proven. 

  • Text messaging into the freshman year of college doubled the rate at which community college students sought help with their FAFSA renewal 
  • Freshman year texting increased sophomore persistence by 12 percentage points among community college students (20% increase) (2)
  • Text messages from financial aid counselors resulted in a 20% decline in borrowing for high-risk students (3)

It’s high-impact.

  • 86% of students report that texts prompt them to do something they haven’t done(4)
  • 85% of students report that texts informed them about something they didn’t know(4)
  • 10% - 60% response rates on any given message
  • 70% - 90% engagement rates for any given program

It’s low-cost and scalable.

  • Signal Vine’s pricing structure is based on the number of students you text each month
    • You only pay for the months that you’re actively texting students
    • Use the platform to message the same student across multiple departments - for one price
    • Unlimited back and forth messages included in price
    • Free customer and technical support
    • Also included: dashboard and reporting, programs, groupings, and data storage
  • Benefit from cost efficiencies related to student volume
It's secure. 
  • Signal Vine’s platform is 100% FERPA compliant
  • High-level oversight: every interaction between students and staff is logged and archived
  • Easily set up access and customized security provisions
  • We provide FCC guidelines on opt-in and data privacy
It delivers positive outcomes.
  • 11% increase in matriculation rates
  • College enrollment increased by 38% after one organization sent biweekly text messages regarding student issues like course selection, insurance and housing (5)
  • Peer mentor texting intervention increased 4-year college enrollment by 4.5% (6)
  • Students who received personalized and interactive text messages from their peer mentor at BYU:
    • Interacted with their peer mentor more frequently
    • Reported a higher overall value in having an assigned peer mentor
    • Reported that they had a stronger relationship with their peer mentor

Signal Vine provides an effective two-way, intelligent text messaging platform that delivers high student engagement and statistically significant outcomes and we want you to be apart of the great experience. Hopefully these resources can help you make the push to your boss to extend your communications platform with Signal Vine. Good luck!  

Convinced texting is easy? Click here to learn how Signal Vine makes it even  easier!  

1. Aug 2011 How the smartphone is changing college student mobile usage and advertising acceptance: A seven-year analysis by Michael Hanley

2. Dec 2014 study Freshman Year Financial Aid Nudges: An Experiment to Increase FAFSA Renewal and College Persistence by  Benjamin Castleman &

Lindsay C. Page

3. Jan 2016 Prompting Active Choice Among High-Risk Borrowers: Evidence from a Student Loan Counseling Experiment by Andrew Barr, Kelli Bird & Benjamin L.Castleman 

4. June 2 013 Summer Nudging: Can personalized Text Messages and Peer Mentor Outreach Increase College Going Among Low-Income High School Gradutes by Benjamin L. Castleman & Lindsay C. Page

5. I know I can Case Study 

6. Oct 2014 Summer Melt Supporting Low-Income Students Through the Transition to College by Benjamin L. Castleman & Lindsay C. Page 

Topics: Retention, Engagement, Research