You may have seen our video 'A Texting Story' already, but we thought it would be interesting to give a little bit of background. We've been hearing a lot of moving, personal stories over the past 15 months that highlight how we can impact a student's path, but never quite felt that words on a webpage did these stories justice. So when we stumbled upon The Draw Shop, a light bulb went off... this is how we could share our stories with more people. Next thing we knew, we saw these stories come to life in the form of Jake.
A staggering 500,000 college-intending students just like Jake don't make it to college each year. These are students with the potential and drive to go to college, but all of the steps they need to take can be overwhelming. We've seen how personalized text messages really help - whether it's reminding students about important dates or sending useful tips, each one goes a long way. This extra channel of support can level the playing field and make sure students like Jake are heading in the right direction.
There are so many other versions of Jake's story: the new freshman on campus needing academic support, the student trying to stay compliant with financial aid or a scholarship, and countless other high school and college students who need an extra nudge. The story here is that we have the tools to increase a student's engagement throughout the journey to and through college, ultimately making a difference in his or her future.