Signal Vine Blog: Text Me Back

5 Ways to Use the New MMS Feature

Posted by Stephanie Sickler Sweetland on December 5, 2016
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Texting with your students is more fun and effective than ever before with the addition of MMS to your Signal Vine account. What is MMS? It stands for Multimedia Messaging Service, meaning you and your students can share images and GIFs. Remember: a picture is worth a thousand words!

dance gif happy.gifGIFs help make the world go 'round.

This new feature gives students the ability to text back with a picture/gif! Read on to learn how to use MMS to improve student retention rates.

MMS opens up a whole new world of communication. Here are 5 ways to use MMS for better communication with your students:

1. Introduce yourself with a picture.

  • Personalize your messages by introducing yourself to your students with a smiling picture!
  • This shows students that you're human. No more "prove you're not a robot" texts :)
  • This is especially effective for admission counselors.

2. Have students send you a picture of their award letter.

  1. Applying for financial aid and the FAFSA is confusing.
  2. Asking students to snap a picture of their award letter or their parents' tax returns is an easy way for financial aid advisors to get more info.
  3. It's a quick and easy way to provide the help they need!
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3. A picture (or PDF) is worth a thousand words.

  • Beat 160 character limits for SMS by using MMS to send a helpful PDF or picture to students. 
  • Checklists and to-do lists are helpful. You can send through a link or MMS.
  • Bonus: track clicks on your PDF!

4. Students love GIFs. And they'll love you, too.

  1. Students communicate with each other through emojis and GIFs.
  2. By using MMS in the same way, you're showing that you're willing to communicate in the way that they use most. 
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5. Send a video to get students excited for the new school year

  • Combat summer melt with a fun video that reminds students why they love your school.
  • Highlight student experience activities they can participate in over the next few weeks.

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Shameless hype video for my alma mater (and the greatest moment in NCAA basketball history).

Quick Tip: If a student doesn't have a smartphone, he or she won't see your MMS message. It's important to add text with every MMS! 


Use your newfound knowledge about MMS to spice up your student communication. Remember, it's time to embrace the use of pictures, PDFs, and more! What other ideas do you have for using MMS for your program?

Start using MMS today

P.S. Don't worry about unwanted picture messages from students. Your Signal Vine administrators can hide or delete images on the platform to keep you safe.

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About the author: Stephanie is the Director of Business Development at Signal Vine and has more than 8 years of experience in marketing and sales. She's also an expert at finding the best relatable memes and gifs! Learn more about Stephanie here and visit her LinkedIn

Topics: Tips & Tricks, Retention, MMS